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SMART IDEAS
Simply smart
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MARKET DEVELOPMENT: offer our service throughout the principal cities in Colombia: Medellin Cali Barranquilla Cartagena
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MARKET PENETRATION: increase market share through different social media such as Facebook Twitter and Instagram.
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PRODUCT DEVELOPMENT: improve our service by offering every time different packages depending on the client´s needs
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VERTICAL INTEGRATION: in this case we will implement a Forward integration strategy by promoting our service through principle Hotel and Cruises.
Grand Strategy Matrix
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