General Manager:

• Establish the direction that the company will take, in economic and social terms.

• Know every role within the organization in order to keep the right way of proceeding.

• Establish economic objectives for the organization and motivate the people to reach them.

• Establish strategic alliances

  • Keeping in touch and negotiate with our suppliers and our external sources.

  • Ensuring that our suppliers are giving to us the best technology in terms not only of music equipment, but also in terms of classified people.

• Create and maintain a business plan:

  • A business plan is, basically, the proposal to the customers. What the customers needs from us, in which way we can satisfy their desires. Not just create it, but keep fixing and improving it.

• Organize periodical meetings with the other directors in order to know what is happening at each section of the company.

• Find our customer needs, wants and desires by:

  • Creating and applying surveys

  • Developing customer profiles

  • Studying the social and economic levels of the target

  • Determining an optimal market segmentation

  • Choosing inside this market segmentation our potential target

• Develop a pricing plan:

  • Once we have our business plan created and accepted we have to proceed to establish pricing levels for our different services. In this case, competitors will be a reference.

  • Also, consumers, governments and suppliers will be affecting our pricing plans.

• Establish marketing objectives

  • Set goals in terms of successful message communication to our customers. Study if the message is really reaching the people we decided previously is our segmented market.

  • Decide if our publicity will be shown on TV, radio or even on Internet.

  • Decide if the best for our business are the short adds of 10-15 seconds, or commercials of 30-40 seconds.

  • Design, create and develop this strategic publicity.

• Build an optimal customer service

  • Devising warranties thinking in what our customer is expecting from us as an event company.

  • Determining how our customers want to our service is developed.

• Human Resources:

  • Being on charge of paying the salary of each employee which was established from the beginning

  • Being aware about our employees needs and functions