After performing the survey and taking in count the information gotten in the external audit, we can state that:

 

• Most people, when they prepare any event, they just want to enjoy the occasion and don’t worry about anything else. This gives us plenty of competitive advantage and also positive points to our company, because we’re offering a personalized service so our customers doesn’t have to arrange or set anything, we’re in charge of all the aspects and features of the event so they can just lay back and enjoy.

 

• Most people that answered the survey say that one crucial aspect when they assist or perform certain event is the food and drinks that are on this occasion. We, as a company, count with the best strategic alliances on the market, so we can satisfy our customers needs and want in terms of technology, food, drinks, decoration and logistics in general terms.

 

• In Colombia, graduations and 15’s parties are very special for the target market, which we’re focused on. In Smart Ideas, we offer different packages of event that our customers can choose, included the events mentioned previously. In the country, plenty of the company’s that offer this type of events charge a meaningful amount of money to get this occasion done, and according to the survey we did the majority of the sample only are willing to afford a medium size inversion on this events, part in which we enter. Smart Ideas offer the best prices in the market, so that our customer doesn’t spent high level budgets but they’re paying for high quality and an excellent service.

 

• The new tendency in the market now, is the implementation of new technologies in this type of events so companies can differentiate each other from the rest. In Smart Ideas, we count with different new technology alliances that assure the implementation of the newest resources in the market and also the most innovative ones, so that helps us to penetrate further on the market so consumers can get to know us.